brand identity sheet
us city branding: Cincinnati, ohio
This project involved designing a logo to represent a U.S. city, with Cincinnati as my chosen focus. The final mark captures the city’s spirit of unity while maintaining a clean, professional aesthetic. Through this process, I gained valuable experience in logo development, brand identity creation, and the importance of effective time management in a structured design workflow.
stationary system
brochure
mockups
process work
A well-crafted style guide is a vital component of any brand identity, providing clear direction on typefaces, color palettes, and proper logo application. It ensures that every visual element is used consistently and intentionally across all professional contexts.
