Sequential figure & ground

From the initial draft to the final composition, the last three panels were redesigned to reinforce the overarching visual narrative. The layout transitions from a structured, almost formal aesthetic at the top to a progressively more chaotic arrangement toward the bottom, guiding the viewer’s eye through a deliberate shift in tone and energy.

Pictures

This project applied Gestalt theory as a guiding framework during both the conceptual and design phases. The figure-ground principle was central to blending letters and numbers in a way that felt cohesive yet visually distinct. Various iterations explored how this principle could be pushed to embed multiple letterforms within one another without compromising readability. The final composition integrates the word "typography" with numbers 1 through 10, achieving a layered and engaging visual effect.

revised

original

Process work

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Bitmap Monogram

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Typographic Festival Poster